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Monthly Archives: May 2014

Home » Archives for May 2014
Fully Integrating Software To Streamline Business Operations

Fully integrating software to streamline business operations

  • May 30, 2014
  • Lyndon Barnett
  • Call Tracking, Marketing Automation
  • 0 Comments

According to Wikipedia, the font of all knowledge, integrated software is, “software for personal computers that combines the most commonly used functions of many productivity software programs into one application.” The article, which was most likely written those with an…

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Delacon Enhances Their IVR Software Solution With User-customisable Functionality

Delacon enhances their IVR software solution with user-customisable functionality

  • May 26, 2014
  • Lyndon Barnett
  • Press Releases
  • 0 Comments

Delacon, a Sydney-based call tracking, call analysis and telecommunications company, today announced that it has launched an enhanced user-customisable IVR software solution that can be used within Delacon’s advanced call tracking solution and as a standalone product. Building on Delacon’s impressive…

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Call Leads Attract Higher Scores Than Web Leads

Call leads attract higher scores than web leads

  • May 22, 2014
  • Lyndon Barnett
  • Call Tracking, Marketing Automation
  • 0 Comments

Marketing automation software has made the producing and the analysing of marketing campaigns very easy. Whether it’s an automated lead nurture process or a customer retention program, it’s now possible to seamlessly set the path, refine the communication materials and…

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Delacon’s Call Tracking Solution Integrates With Salesforce

Delacon’s Call Tracking Solution integrates with Salesforce

  • May 19, 2014
  • Lyndon Barnett
  • Press Releases
  • 0 Comments

Delacon, a call tracking, call analysis and telecommunications company, announced today its integration of call tracking data into the Salesforce customer relationship management solution. This latest integration continues to fulfill Delacon’s determination to create an impressive portfolio of technical integrations…

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Brand Perception Unaffected By Multiple Published Numbers

Brand perception unaffected by multiple published numbers

  • May 13, 2014
  • Lyndon Barnett
  • Call Tracking
  • 0 Comments

In 1992 Pizza Hut blitzed Australian television with the now iconic ad featuring patients lying in hospital unable to move as their limbs were set in plaster. But don’t fear – even if you can’t travel to a Pizza Hut…

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Google Analytics’ Matched Search Queries Report Useful For Analysing Call Tracking Paid Keyword Data

Google Analytics’ Matched Search Queries report useful for analysing call tracking paid keyword data

  • May 6, 2014
  • Lyndon Barnett
  • Analytics, SEM and PPC
  • 0 Comments

Google’s recent announcement regarding the removal of the keyword query from the referrer information has led to companies such as Delacon to find other ways to analyse call tracking data within Google Analytics. Up until now, we advised our clients to view…

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