Background Award-winning digital agency, acidgreen provides internet marketing services to their clients such as search engine optimisation, pay per click, social media marketing and email marketing. When instigating digital marketing campaigns, acidgreen aims to achieve the best possible return for…
When considering a new software implementation, it’s always a good idea to fully understand the benefits of the application. While the theory of call tracking and the potential for greater optimisation of campaigns sounds great, until the results are seen…
The marketers and other interested professionals in the audience of Web Analytics Wednesday were particularly interested to hear Delacon's Sales and Marketing Manager, Louise Dymond speak last week for almost 45 minutes on call tracking. She covered a range topics including how businesses can benefit…
It’s now been a couple of years since Google launched the next grade of analytics and dubbed it Universal. The new tool comes with a host of additional functionality that you might find useful when analysing traffic to your website…
The technology known as IVR has certainly come a long way since "the Voder" was demonstrated at the 1939 World Fair in New York. Three years earlier, the Bell Telephone Laboratory began investigating how to electronically synthesize the human voice…
