It's always a cause of celebration when one of your sales team successfully convinces a prospect to sign up for your goods or services. That moment demonstrates the prowess of your sales person and the success of a marketing campaign…
Google recently announced an addition to their AdWords platform. The search giant will now give advertisers the ability to track call conversions for customers who click on a paid ad and then call the business after browsing the website. Until now,…
Call tracking is certainly fantastic at providing unique insights about the people that are calling your business. Delacon’s call tracking solution captures a range of data about the caller including the marketing campaign that prompted the call, the keywords they…
The ability to determine the success of customer experience optimization, including split testing, within Optimizely today became even more accurate with the integration of Delacon’s call tracking solution. Delacon’s team has devised a unique method to analyse call data from…
The team at Delacon pride themselves on the accuracy of our call tracking solution. Through the innovative use dynamic numbers that track individual web sessions, our call tracking solution matches each customer’s online website journey with the telephone call. Similarly,…
