The ability to determine the success of customer experience optimization, including split testing, within Optimizely today became even more accurate with the integration of Delacon’s call tracking solution.
Delacon’s team has devised a unique method to analyse call data from pages with experiments running on Optimizely. When combining the data from telephone calls and submission form clicks, companies will be able to make fully informed decisions based on all available data.
Call data in an A/B test is important because sales calls generally attract a higher quality sample.
This latest integration continues to fulfil Delacon’s determination to create an impressive portfolio of technical integrations into major global systems for their clients.
“User experience teams that don’t include call data when judging the more successful website page in a split test may be making decisions based on incomplete information,” said Michael Center, CTO at Delacon. “Call tracking data gives user experience teams the metric that is currently missing from standard analytics tool.”
“Companies that can use data to tailor experiences for their customers will be most successful,” said Travis Bryant, VP of Sales at Optimizely. “Call tracking data represents an area with high conversion opportunity and we are excited to see our customers using both Optimizely and Delacon platforms to maximize the impact on their business.”
Call tracking data through Optimizely is also available in Delacon’s reports and in Google Analytics.
Delacon has extensive expertise in developing leading edge telecommunication technologies that help businesses stay ahead. Since the company’s beginning in 1996, Delacon has been committed to developing products that help businesses improve their day to day operations and marketing ROI. Over the past few years the company’s efforts have been focused on delivering a world class call tracking solution to support directory companies, digital media agencies, data driven marketing professionals, direct marketers, SME and enterprise businesses. For more information, visit delacon.com.au.
Optimizely is the world’s leading optimization platform, providing A/B testing, multivariate testing, and personalization for websites and iOS applications. The platform’s ease of use empowers organizations to conceive of and run experiments that help them make better data-driven decisions. Optimizely meets the diverse needs of any organization looking to deliver unique experiences to their audience. To learn more, visit optimizely.com or join Optiverse today.