Delacon’s customers who have migrated to Universal Analytics will be excited to hear that our development team have worked out how to send even more data into the Analytics tool. By creating custom dimensions and metrics, you’ll be able to…
Discussion around the use of brand-focused keywords in an online paid campaign is one that takes place in businesses the world over. Detractors may argue that it’s unnecessarily redundant because your website will rank organically if leads enter your business…
To analyse call data in Google Analytics, Delacon recommends using two different over-arching report types. The first is what we call the offline call report. This is a custom report that you need to create within your profile. The purpose…
Google’s latest incarnation of their reporting tool comes with additional features that are sure to be of interest to call tracking proponents who appreciate the ability to analyse call data within Google Analytics. Delacon’s post call survey functionality is popular…
I’m sure you've seen an example of these types of advertisements on television – where an advertiser tries to encourage prospects to enter select keywords into a search engine for more information on the product or service that they're offering.…
