Kenshoo, the global leader in predictive marketing software, and Delacon, a leading international call tracking provider, announced a partnership that enables companies to include call tracking data generated from search marketing campaign along with other conversion activity to enhance paid…
While the concepts around the measurement and optimisation of campaigns with the inclusion of all available conversion data will always be a fundamental element of call tracking, there are other key stakeholders, aside from marketing teams, that may find the…
Depending on your unique business requirements and objectives, the use of an attribution model can be an effective way to ensure that multiple keywords and different sources are taken into consideration when the prospect is ready to contact your organisation…
As a marketer, you may use your imagination to develop interesting and unusual campaigns that deliver cut through for your company or your client’s organisation. The traditional advertising methods may no longer be enough to ensure campaign success. Regardless of how you…
