More accurate measurement of affiliate marketing campaigns is now possible with the integration of Delacon’s advanced call tracking solution and Performance Horizon Group’s reporting tool. All within one platform, marketers can now accurately identify the best performing affiliate websites and…
When the ability to capture data around a telephone call was first developed and made available by call tracking providers, marketers for the first time could accurately measure both click and call conversions to judge the success of their marketing…
Today’s internet is a fascinating world of intermingled websites with links crisscrossing through cyber-space sending prospects on a continual journey of discovering. To meet your business objectives, you might choose to create several websites under different domain names and send prospects…
With a simple addition to the standard Delacon call tracking javascript code, as a marketer you could identify either the website page the prospect telephoned from or the complete journey around your website that the caller took before they made…
Does your business face the challenge of accurately identifying how many times a prospect contacts your sales team before they become a customer? If you’re using a CRM such as Salesforce, it’s relatively easy for emails to be automatically logged…
Closing the loop just became easy with the announcement today that Delacon, a leading international call tracking provider, has launched on the Salesforce AppExchange, empowering businesses to connect with customers, partners and employees in a whole new way. Marketers that…
When used with appropriate database segmentation, eDMs can be a highly effective method to engage prospects, keep customers inspired and to generate immediate sales. The gauge of email success comes down to your business objectives – but if you include…
