Integrated with significant marketing automation software

Integrating call tracking into your marketing automation software will give you greater insights into your customer’s journeys, which in turn will give you the vital information to streamline your marketing campaigns and increase conversions.

Through the analysis of call activity you’ll have a more accurate measurement of how customers are responding to your marketing messages as they proceed down the sales funnel. You’ll be able to measure the success of marketing automation campaigns with the inclusion of call tracking data for complete information. If you don’t include calls, then you’re not accurately measuring marketing automation to its fullest capacity.

Delacon’s call tracking solution is integrated with Marketo.

Why integrate call tracking with marketing automation?

  • More accurate measurement of marketing automation campaigns that drive leads
  • Greater insights into the customer’s journey both online and offline
  • Tailor marketing activity to the individual customer
  • Score lead activity to trigger additional campaigns



Marketo proudly promote their award-winning marketing automation software as, “easy, powerful and complete.” It’s easy to adopt and use, powerful enough to solve business challenges and is designed to create a seamless experience for customers receiving the marketing material.

Having recently joined forces with Salesforce, Pardot promotes their solution as offering a, “software-as-a-service marketing automation application that allows marketing and sales departments to create, deploy, and manage online marketing campaigns that increase revenue and maximize efficiency.” With integrations with leading CRM platforms, this marketing automation tool is designed to assist marketers with lead nurturing, lead scoring and features reporting functionality that offers valuable insights into an organisation’s sales funnel.