Integrated with significant third party ad server platforms
Delacon’s call tracking solution is integrated with leading third-party ad server platforms. By collecting both web and call data in one system, you’ll be able to more effectively analyse overall campaign and individual ad performance. This will give you a true representation of the success of your online campaigns. You’ll be able to make more informed decisions and optimise paid campaigns from a position of complete knowledge – with all data displayed within your third-party ad server reporting tool.
Delacon’s solution sends call data into Sizmek MDX.
Why integrate call tracking with a third party ad server?
- Match all conversions (both online and offline) to the marketing initiative
- Identify online marketing campaigns that yield calls
- Identify specific ad placements that yield calls
- Make more informed decisions when optimising campaigns
- Maximise return on investment based on all available data
Sizmek MDX gives you the ability to design and place digital ads for local and global campaigns on any channel or vertical. Using the analytics tool contained within the platform, advertisers can assess the success and optimise the campaigns to yield the maximum return on investment.