Integrated into Web Analytics
Web analytics is about measurement and assessing the success of online marketing initiatives – whether that be the volume of visitors your website received, how they arrived on your website or what they did once they were on the site.
However, there’s one key piece of the puzzle that’s missing.
With the integration of call tracking into an analytics platform such as Google Analytics and Adobe Analytics, you can not only measure the customer’s journey from their online exploration through to the offline call but you’ll be able to look at web engagement and phone analytics side by side in one platform. Delacon’s integration into analytics software gives you access to a complete set of information.
Why integrate call tracking with an analytics platform
- Advanced reporting on calls as a conversion
- Easy access to both online and offline (calls) conversion
- More accurate measurement of conversions
- Deeper understanding and insights of customers’ journeys
- Easy integration with Google Ads for more accurate paid campaign measurement
Powerful, flexible and easy-to-use, Google Analytics allows businesses to analyse online traffic data within a user-friendly interface. With a greater understanding of web traffic, you can strengthen your marketing initiatives and create higher-converting websites.
Adobe Analytics, part of the Abode Digital Marketing Suite, delivers innovative solutions for optimising marketing campaigns and maximising return on every marketing dollar.
By utilising the unique Fullstory-Delacon integration, all calls that are generated from your customers’ sessions on your website are matched with the FullStory replay of the interaction for complete call behaviour visibility. This process allows valuable insights into what elements onsite and which media campaigns are driving most successful phone call leads. By identifying customer behaviors and their journey through the funnel, you can enhance the user experience and optimise ad-spend for the most successful user journey.
AgencyAnalytics enables agencies to easily track all their data from different marketing channels in one place. Through AgencyAnalytics and Delacon’s integration, valuable information such as the call count, call result and source of the call can be analysed and monitored along with web analytics data and SEO reports for a complete picture of the marketing campaign. To learn more or to enable this integration contact Delacon here.