{"id":6369,"date":"2014-04-16T16:58:51","date_gmt":"2014-04-16T06:58:51","guid":{"rendered":"http:\/\/www.delaconcorp.com\/?page_id=6369"},"modified":"2021-07-14T05:57:13","modified_gmt":"2021-07-14T05:57:13","slug":"landing-page-optimisation","status":"publish","type":"page","link":"https:\/\/www.delacon.in\/integrations\/landing-page-optimisation\/","title":{"rendered":"Landing Page Optimisation"},"content":{"rendered":"
Imagine a scenario where a business generates considerable email inquiry from the \u2018A\u2019 landing page, but the \u2018B\u2019 landing page generates fewer emails but more calls that lead to higher overall revenue. Without the integration of call tracking and the inclusion of call tracking data, the business would inaccurately identify landing page \u2018A\u2019 as the most successful landing page. Analysing call tracking data together with online data, the user experience team will receive a more accurate measurement of the most effective landing page when testing two pages in an A\/B environment.<\/p>\n
Delacon’s call tracking solution is integrated with Optimizely.[\/vc_column_text][\/vc_column][vc_column width=”1\/2″ style=”default” border_color=”#e7e7e7″ bg_style=”stretch” border_style=”dotted” border_width=”2px” padding_bottom=”15px” padding_left=”15px” padding_right=”15px”][vc_column_text]\n
<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]