{"id":6369,"date":"2014-04-16T16:58:51","date_gmt":"2014-04-16T06:58:51","guid":{"rendered":"http:\/\/www.delaconcorp.com\/?page_id=6369"},"modified":"2021-07-14T05:57:13","modified_gmt":"2021-07-14T05:57:13","slug":"landing-page-optimisation","status":"publish","type":"page","link":"https:\/\/www.delacon.in\/integrations\/landing-page-optimisation\/","title":{"rendered":"Landing Page Optimisation"},"content":{"rendered":"
[vc_row][vc_column width=”1\/2″][vc_text_separator title=”Integrated with Landing Page Optimisation tools” title_align=”separator_align_left” style=”two” element_type=”h2″][vc_column_text]The results of an A\/B split test are an essential part of producing an effective website that delivers results. However, if you don\u2019t take into account call tracking data, then the figures generated in the A\/B test may not indicate the most effective landing page.<\/p>\n

Imagine a scenario where a business generates considerable email inquiry from the \u2018A\u2019 landing page, but the \u2018B\u2019 landing page generates fewer emails but more calls that lead to higher overall revenue. Without the integration of call tracking and the inclusion of call tracking data, the business would inaccurately identify landing page \u2018A\u2019 as the most successful landing page. Analysing call tracking data together with online data, the user experience team will receive a more accurate measurement of the most effective landing page when testing two pages in an A\/B environment.<\/p>\n

Delacon’s call tracking solution is integrated with Optimizely.[\/vc_column_text][\/vc_column][vc_column width=”1\/2″ style=”default” border_color=”#e7e7e7″ bg_style=”stretch” border_style=”dotted” border_width=”2px” padding_bottom=”15px” padding_left=”15px” padding_right=”15px”][vc_column_text]\n

Why integrate Landing Optimisation tools with Call Tracking?<\/h3>\n[\/vc_column_text][vc_column_text]\n