While the concepts around the measurement and optimisation of campaigns with the inclusion of all available conversion data will always be a fundamental element of call tracking, there are other key stakeholders, aside from marketing teams, that may find the…
As a marketer, you may use your imagination to develop interesting and unusual campaigns that deliver cut through for your company or your client’s organisation. The traditional advertising methods may no longer be enough to ensure campaign success. Regardless of how you…
Over the past year or so businesses have been embracing the concept of placing their customers at the heart of everything they do. This focus towards customer centricity may have inspired a raft of changes to the way you operate – from…
You’ve engaged the services of Delacon to track calls from your marketing campaigns. The data is being captured and sent to your desired software platform or platforms. Fantastic – this is the first step towards making informed decisions with the…
